Digital Media, Advertising & Social

The most common way to lose money in digital advertising is not building the campaign badly; it is sending traffic somewhere the result is not measured. Even when ads perform, if you cannot see what the visitor did, you cannot know what to scale.

So we start advertising work by setting up measurement.

Scope

• Campaign management — setup, targeting, budget and bid management across Google and Meta (Instagram / Facebook)
• Measurement infrastructure — conversion tracking, event definitions, matching campaigns to revenue
• Social media management — content plan, production, publishing calendar, community management
• Content production — visuals, short video, copy
• Reporting — on spend, conversion and acquisition cost; not impression counts

Without measurement, advertising becomes guesswork

Judging a campaign by click-through rate is misleading. The chain that matters is: impression → click → site visit → the intended action → revenue.

The measurement we set up follows that chain end to end. That takes "which campaign is working" out of the realm of debate.

This setup has a legal dimension that is usually skipped: conversion tracking relies on cookies and similar technologies. Explicit consent from the visitor, cookie disclosure, and coverage of the data sent to ad platforms in your privacy notice are all required. We treat this as part of the build.

Social media: consistency before showmanship

The most common problem on corporate accounts is not low-quality content but irregularity. Three weeks of silence, then five posts. Algorithms aside, that pattern makes customers wonder whether the business is still active.

Our approach is simple: set a sustainable cadence and hold to it. Two posts a week done consistently beats five a week done erratically.

On content, we draw from the work the business actually does — completed projects, notes from the team, short takes on the sector. An account built on stock imagery convinces no one.

Managing expectations

Plainly: advertising does not sell the product or the price; it makes them visible. When conversion is low the problem is usually not the campaign but the page it leads to. Increasing ad spend in that situation just widens the hole in the bucket.

When that is the case we say so, and propose fixing the page first — since web work and e-commerce are also ours, you do not have to coordinate two separate vendors.

How we work

We start with a small budget and multiple variants. Which message lands is not predicted, it is measured. As a winner emerges, budget shifts toward it.

Ad accounts are opened in your name. The campaign history and learning data that accumulate should stay with you when the relationship ends.